Tag Archives: advocacy

Welcome to Vision Zero Canada

A New Vision for Canada
Vision Zero in a Nutshell
Vision Zero vs. ‘Towards Zero’
Success to Date
Next Steps
Help Me to Help You


A New Vision for Canada

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Welcome to the web site of Vision Zero Canada, a registered nonprofit devoted to the elimination of death and serious injury on Canada’s roads. At time of writing (11 July 2016) this campaign is being run entirely by Graham Larkin, as announced in a December 2015 post on my Slow Ottawa web site. Before today its public face was a Twitter feed with 1350 followers, along with the safe speeds campaign Love 30 Canada that I launched in June 2016. This post provides a run-down of the Vision Zero Canada activity to date.


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Vision Zero in a Nutshell

Vision Zero combines ethically-rigorous traffic safety principles, including a commitment to the timely achievement of zero traffic deaths and serious injuries, with a holistic “Safe Systems” approach dedicated to achieving that goal. When safe systems are in place, serious injury and fatal crashes have a hard time penetrating the multiple shields of safe vehicles, safe roads, safe speeds, and safe drivers. While there are educational and enforcement components to these systems, the focus us largely on design that protects road users, including cyclists and pedestrians. Safe speeds are also crucial, as you can see from the information at our sister site Love 30 Canada.

A superb video from the Swedish government claims that Vision Zero boils down to the following principle. Continue reading