Each year more than 1800 people die on Canada’s roads, and some 160,000 are injured. Vision Zero Canada recognizes that this carnage is preventable, and campaigns for the elimination of traffic violence for all road users including drivers, passengers, pedestrians and cyclists.
The Vision Zero approach is rooted in sound principles, including the premises that safe independent mobility is a natural right, and that no loss of life is acceptable. Emulating countries that are leading the way in the reduction of traffic violence, Vision Zero Canada promotes results-driven policies and practices, with a strong focus on public investment in failsafe design.
The Swedish government, who coined the term Vision Zero in 1997, are now talking about Moving Beyond Zero, with a dual focus on the elimination of traffic violence and the promotion of active mobility (e.g. walking and cycling). These twin goals are also at the root of the Vision Zero Canada mission.
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To support Vision Zero advocacy on the municipal, provincial and federal levels please donate $30 to be listed as a sponsor. You’ll receive your choice of weatherproof bumper, bike or bin stickers for every $10 donated, or a resalable bike sticker multipack to recoup your donation.
Executive Director Graham Larkin grew up in beautiful Kingston, Ontario where he got around on foot and on a variety of bikes. After studying history and art at Queen’s University he worked in Montreal and Ottawa, before moving to Harvard (PhD 2003) and Stanford (postdoc 2003-5) universities. From 2005 to 2011 he served as Curator of European and American Art at the National Gallery of Canada. More recently he has taught seminars on information design, and he has spread the gospel of community resiliency with Slow Ottawa project—including wildly successful Pinterest boards with place-making ideas from around the world—and Small Museums Canada.
A passion for people-friendly urbanism led Graham to found Vision Zero Canada as a registered non-profit in 2015. In 2016 he established the Love 30 Canada campaign for 30 km/h residential speed limits. This is an alliance with the UK-based 20’s Plenty for Us campaign, which has established 20 mph limits where more than 15 million people live.
In 2017 Graham also took up editorship of the Drop the ‘A’ Word campaign. His plan for 2018 is to deepen the national conversation about ‘safe systems‘ thinking, and to find ways to make Vision Zero Canada sustainable. If you’re convering road safety in the media, or if you’d like to arrange for a public consultation, speaking or workshop engagement in your community, please get in touch.
Board of Directors
Dan Rubinstein is an award-winning journalist and author of Born to Walk: The Transformative Power of a Pedestrian Act (Toronto: ECW Press, 2015). He has published extensively in journals including The Walrus, The Economist, the Globe and Mail, enRoute, Spacing, Cottage Life, Canadian Business, and Canadian Geographic, where he worked as managing editor/acting editor. For more information see the profile at borntowalk.org, or listen to Graham Larkin’s interview with Dan on Slow Ottawa.
After receiving a B.A. in English literature Elizabeth Salvaterra (MPA, Queen’s University, 2005) worked for eight years as a paramedic in New York City, where she later designed and implemented the nation’s largest public access defibrillation program. Since 2009 she has worked at the Central East Local Health Integration Network in Toronto, Ontario, where she is currently director of Director of Emergency Room / Alternate-Level-of-Care and Decision Support.
Kathryn Verey has a background in project management and technical writing, as well as a law degree from the UK. For the past 13 years she has lived in Ottawa, where she is variously a pedestrian, cyclist, motorist and user of public transit. Above all, she is a parent who considers traffic safety to be the greatest threat to the health and well-being of her family.
Vision Zero Canada in the Media
What follows is a selective sampling of statements in mainstream media by Vision Zero Canada Executive Director Graham Larkin. The sudden explosion of Vision Zero consciousness, and the rapid maturation of Canadian traffic safety journalism, are chronicled in my summer 2016 report on Metro News Toronto’s ambitions #TOdeadlystreets campaign (June 2016)—precursor to the Toronto Star‘s Deadly Streets series (Dec 2016).
▶ LISTEN to Graham Larkin of Vision Zero Canada The Live Drive with Andy Oudman on Newstalk 1290 CJBK, 19 April 2018. In this 16-minute clip we talk about Canada’s 28th-place road safety record, and we touch on trending topics such as school zone safety cameras and the investigations into Humboldt Broncos bus crash. Andy likes to play devil’s advocate, which makes for a bracing exchange.
▶ READ David Rider, Photo radar to be in school zones this year, Tory vows, Toronto Star, 19 March 2018. Good summary of VZC reaction to Toronto’s tepid and scattershot pedestrian safety measures. (Much fuller response here.)
▶ On 5-6 March 2018, Vision Zero Canada ED Graham Larkin was invited to comment on the plans for London Ontario’s Bus Rapid Transit system, after tweeting about their failure to accommodate active transit. WATCH Bryan Bicknell’s CTV report featuring GL’s critique starting at the 45 second mark here; LISTEN to GL’s conversation with Craig Needles starting at 35:30 here; and READ some extracts from that conversation on the Global News site here.
▶ READ Brian Fitzpatrick, Advocates slam city’s ‘pay as you go’ road safety plan, Toronto Star, 29 Nov 2017. A progress report on Toronto’s Road Safety Plan proposes that “interested” residents might offer donations for recommended road safety initiatives. I panned the idea on many grounds.
▶ READ Stepping Up Pedestrian Safety: Graham Larkin of Vision Zero Canada on ways to make our streets safer for pedestrians, Global News Toronto, 5 April 2017. Lunchtime TV spot, prompted by news that Madeleine Petrielli’s family is suing the city over her recent death. In response to a police statement (“[i]t doesn’t appear that speed was a factor”) I share some Toronto statistics indicating that speed is always a factor in traffic violence.
▶ READ Clive Ngan, City Pushes for More Road Safety, CentreTown News, Ottawa, 8 Feb 2017. In which I’m quoted alongside my local City Councillor Catherine McKenney, who is pushing to implement Vision Zero in Ottawa.
▶ READ Megan Dolski and Hina Alam, “Could Teen’s Tragic Death Crossing Street Have Been Prevented?“ Toronto Star, Dec 12, 2016. As the father of a 15-year-old girl I found it deeply moving to be featured alongside a mother grieving the recent loss of her teen daughter, Madeleine Petrielli. The quotations are based on my phone conversation with Megan Dolski. This article appeared with alternate photos in the Hamilton Spectator, here.
▶ READ Ben Spurr, “Advocates Push to Change the Way People Talk About Car ‘Accidents,” Toronto Star, Dec 12, 2016. A sophisticated and timely take on road safety advocacy, this is a far cry from reporting traffic “accidents” like we report the weather.
▶ READ Clare Clancy, “Ad Campaign Suggests Edmonton Pedestrians Should Wear Reflective Clothing to Help Eliminate Traffic-related Fatalities,” Edmonton Sun, Sept 19, 2016. I come down hard on an idea for a defensive walking campaign, which was scrapped the next day, as discussed here.
What follows is a very selective timeline, in reverse chronological order, indicating the evolution and impact of Vision Zero Canada, along with the sister site Love 30 Canada, beyond the media appearances listed above.
♦ The 21 March 2018 VZC blog post Toronto needs real Vision Zero strikes a nerve, earning 500 hits in a single day. This is the clearest statement to date about the difference between safe systems and the antiquated ‘3 E’s’ paradigm.
♦ On 6 March 2018 the Government of Canada invites public response to the summary report Let’s Talk Vulnerable Road Users and Heavy Vehicles Safety Measures. The sudden interest in a ‘safe systems’ approach to pedestrian and cyclist fatalities is, in part, a reaction to Vision Zero Canada’s critique of the absence of viable policy around matters like truck sideguards and pedestrian safety.
♦ On 26 February 2018 VZC ED Graham Larkin is an invited speaker persenting on The Vision Zero Paradigm Shift at the Ontario Good Roads Association annual conference in Toronto.
♦ In January 2018 some preliminary French content is added to the present website, in the form of a Vision Zero information page and a design for a French-language bike sticker multipack that will be printed when resources permit.
♦ On 20 November 2017 VZC follows the Swedish “Moving Beyond Zero” campaign by adding the promotion of active mobility to its core mandate.
♦ On 11 November 2017 VZC ED Graham Larkin gives workshops at the annual Cyclenation conference in Oxford, England.
♦ On 1 August 2017 VZC ED Graham Larkin joins major US road safety experts on Andy Boenau’s Radicalism of Vision Zero panel at the Institute of Transportation Engineers annual conference in Toronto.
♦ In June 2017 VZC releases the Bike Sticker Multipack. This is a $10 package of 8 weatherproof stickers, available in stores across Canada. In the same month VZC editor Graham Larkin assumed editorship of the Drop the A Word campaign (blog / Twitter) devoted to banishing the use of the word ‘accident’ in reporting on road violence.
♦ On 13 October 2016 VZC ED Graham Larkin speaks to some 130 local citizens at the Ottawa City Hall Budget Speak event, giving an introduction to road safety which is one of the three themes for that year.
♦ In June 2016 websites are created for Vision Zero Canada and Love 30 Canada. On June 13 the City of Toronto unveils its much-anticipated pedestrian and cyclist safety plan, with a target of a 20% death reduction in five years. This is a misstep, since by now the zero-death goal has become engrained in the public consciousness through the work of advocates and journalists. The ensuing public outcry—making liberal use of the #zerovision hashtag—leads the city to back-pedal. Within hours of the annoucement PWIC head Jaye Robinson says she will put forward a motion to amend the target to zero deaths in five years. The following month the road safety program is rebranded as Vision Zero, and the budget is increased from $40M to $52M over five years. (Details here and here.) Sadly, this rebranding has not entailed a commitment to actual Vision Zero policies and principles, and the traffic violence rate continues to soar.
♦ In May 2016 Love 30 Canada is launched. This sister site to Vision Zero Canada is a franchise of the remarkably successful 20s Plenty for Us campaign in the UK, which has lowered the speed limit to 20 mph in communities where more than 15 million people live.
♦ Graham Larkin launches the registered non-profit Vision Zero Canada in December 2015 to advocate for a ‘safe systems’ approach to the elimination of road violence. This project, which began its public presence solely as a Twitter feed, is largely inspired by Neil Arason’s book No Accident: Eliminating Injury and Death on Canadian Roads (Waterloo, Ont.: Wilfrid Laurier UP, 2014).